What was done
Sofi & Liv is a company based out of Dallas, TX and founded by a Mom/Businesswoman, Cristina Thompson. After both her daughters suffered from severe eczema and after being disgruntled with all of the chemical-laden products out there, Cristina decided to get to work and create a product all her own. With skincare knowledge, Cristina created an all-natural and cruelty-free skincare product line that’s safe enough for baby’s skin yet sophisticated enough for Mom.
An entire Public Relations campaign was created for Sofi & Liv with press coverage as being the main focal point. Because the company and the line of products were so new, press coverage was driven heavily in order for it to work to create awareness and continue to grow brand and product identity. With heavy media outreach to national, regional, and local media including magazines, online, and television, Sofi & Liv’s media coverage spans multiple media outlets. It’s a campaign that’s still in the works with national coverage on the immediate horizon.
In addition, as a result of a Marketing arm of the campaign, Sofi & Liv has secured a product sales opportunity within a highly regarded natural food/grocery chain.
What the client had to say
“Alexandra has an understanding of clients that makes her an outstanding publicist. She pays close attention to what you say during consultations and captures the essence of your business in her pitch to potential media outlets. Alexandra is very knowledgeable in her field and lends her expertise whenever needed. I feel she is more than a publicist, she is a mentor. She is always thinking of how to further help your business, always one step ahead. She is an absolute gem to work with and I give her the highest of recommendation.”
-Cristina Thompson, Founder/President of Sofi & Liv