What was done
Blanket ID, based out of British Columbia, wanted to fervently spread the word about the inevitable fate that lost and abandoned pets often face when they ultimately are brought to overcrowded shelters. Because most pets that are lost either don’t have identification tags or the microchips that have been implanted in them no longer work, it was imperative for the Founders of blanket ID to create something that would allow pet owners to take full control over their pets’ safety while creating an online presence and a virtual community of concerned pet owners. Thus, blanket ID was born!
A full Press campaign was created and tailored accordingly to the goals of blanket ID. Because of the online/virtual concept behind the blanket ID product, major national online sites were targeted for review and consideration. As a result, blanket ID received full coverage in a Holiday Pet Guide on Parade.com as well as coverage in Modern Dog Magazine and a highly targeted national television segment on FOX. This coupled with consideration from Oprah Winfrey, Jimmy Fallon, About.com, MSN.com, Dog Fancy Magazine, and Cat Fancy Magazine.
What the client had to say
“A highly professional and exceptional campaign was developed and executed for us over a short period of three months. From major magazines to TV shows to highly targeted niches that we would never have gained access to under our own efforts. Opportunity after opportunity was tirelessly brought to us. The exposure and resulting sales have been terrific and are still rolling long after the campaign. Alexandra is a delight to work with and I recommend her without hesitation.”
– Martin Hubbard, Co-Founder of blanket ID