Public Relations Begins With You. 3 Easy Steps to an Impressive “About” Page.

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You’ve worked hard as an Entrepreneur to get to where you are today. In the world of business you’ve made sure to cover all of the necessary bases that go into creating and executing a product that you’re ready to launch. Perhaps it’s already launched and oftentimes Entrepreneurs are indeed their own brand. You are who defines the brand, the …

Find your business passion and forget the fear.

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I always tell my clients that we wouldn’t be launching a full-press public relations campaign if they had not found their business passion and put it into motion. By taking that first step they did forget the fear, but unfortunately throughout the entrepreneur growth process the “fear factor” always seems to creep up at the most unexpected moments. FORBES.com recently …

Public Relations: Tips to execute before any campaign.

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It is estimated that currently there are easily over 20 million startups in the United States. More and more people are fulfilling their dreams to bring their products and/or services to market and embark on their “yellow brick startup road.” In addition, between 25 and 40 of the startups currently out there are worth billions. With all of this promising business …

Public Relations and Advertising; so what’s the difference?

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Public Relations and Advertising; so what’s the difference? On a regular basis I often find clients rather perplexed with the differences that do exist between public relations and advertising. The two industries are rather different even though they are commonly confused. Advertising usually incorporates over-the-top techniques in order to garner attention where a public relations campaign will be more restrained …